Ferrari, Stores since 2002

Ferrari stores strive to be not only shops, but spaces that merge Ferrari’s history and spirit. These are places where forms, finishes and materials express the explosive soul of the Ferrari dual world of car racing and luxury. Two sections with different spatial designs coexist in the stores: the area for racing fans and the luxury/memorabilia area for Ferrari owners.

The fluid lines of the architecture and furnishings define the shops’ simple but expressive design, which stems from the curve and dynamic forms of race cars and saloon cars, yet also draws inspiration from the concept of speed inspired by Marinetti’s futuristic aesthetics. This elegant conceptual futurism is underscored through the sense of movement created by modern multimedia sounds and images.